Our story
It started with two people who love this stuff.
Back in 2021, Michael and Christina opened FireWater for a pretty simple reason: they were tired of liquor stores that felt like gas stations. They wanted a place with a clean, well-kept humidor, wine actually worth talking about, and someone behind the counter who’d tell you the truth about a bottle.
So that’s what we built. We learn what you like, steer you toward what’s worth your money, and keep things easy — whether you’re grabbing a six-pack or stocking the whole party. Fair prices and rewards aren’t a promotion here. They’re just how we do it.
— The FireWater family
The whole crew
Three generations, one counter.
FireWater is a family affair through and through — and honestly, that’s exactly how the place feels the second you walk in.
General Manager
Say hey to Mikey.
Michael and Christina’s son, and the guy who keeps FireWater running. He handles the day-to-day, knows the shelves better than anyone, and there’s a good chance he rang you up the last time you came in.
Stuck between two bottles? He’s the one to ask.
Come in thirsty. Leave with a recommendation.
Pull up, browse the shelves, and let us point you to something good. First round’s on us — the advice, anyway.
586 Cobb Parkway SE, Marietta, GA 30060 Open to everyone 21 & up
Please enjoy responsibly.